In a deal that benefits cord cutting NFL fans, YouTube TV, the Google owned live TV streaming service, has acquired the rights to NFL Sunday Ticket, the NFL’s premium out-of-market product. Sunday Ticket will be available on YouTube TV starting in 2023.
According to CNBC, the deal is worth 2 billion annually, and lasts for 7 years.
In seasons past, DIRECTV used the rights to Sunday Ticket to drive satellite dish signups by blocking the ability to live stream out-of-market NFL games in single family homes, which caused a lot of confusion and frustration for fans.
The move to YouTube TV means that Sunday Ticket is now a streaming product. Football fans who want to watch their favorite teams out-of-market will no longer be required to prove they aren’t eligible for a satellite dish, as was the case this year in the last season of DIRECTV’s deal with the NFL for Sunday Ticket.
With YouTube TV offering Sunday Ticket as an add-on, as they already do with NBA League Pass for example, NFL fans will be able to live stream their favorite teams regardless of location. Further, there is no requirement that fans sign up for a YouTube TV account to access NFL Sunday Ticket live streams. Cord cutters can access Sunday Ticket à la carte through YouTube. Pricing for both options is yet to be announced, but it has been reported that DIRECTV was losing money on Sunday Ticket, so expect a price increase.
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